Ok a couple of blogs back I wrote about Fashion Designers. I did state that one of the reason's why some of these people's lines flop is because of their prices. Well I'll be golly bee!! Look at what I found on Bossip.com's website....
"Sales of the rapper’s gear have failed to take off because of the ongoing economic crisis and the clothing line’s high prices and limited availability. Andre launched Benjamin Bixby in September 2008 and the line included a sweater vest with a $275 price tag and a $1,400 leather jacket.
The Outkast rapper has now been forced to slash prices and sell his clothing via discount luxury sites. “The Benjamin Bixby clothing line is facing severe financial hardships due to limited sales and excess inventory. Because [Andre] paid so much attention to detail, his clothing line was not cheap to reproduce on a mass scale. Instead, limited quantities of the collection were made and sold primarily online through luxury fashion sites such as Barneys.com,” the site said in an exclusive report.
“The problem is no one is buying the clothing line because of the high price point and no brand equity. As a result, the Benjamin Bixby clothing line has had to dramatically drop prices in order to move inventory and prevent retailers from shipping it all back to Mr. Benjamin,” the site revealed
“It’s not a good sign to see your four month old fashion collection on discount luxury sites, but the fact is selling the inventory at a low price is better than it sitting on the shelf and not making a dime,” the site added."
Now I don't mean to be rude or knock anyone's dream but who the hell told him that selling sweaters for $275 will be hot?? This kills me! You see your "people" in a recession and you really think we're going to go out and buy this? $275 that could be three to four bills being paid!! LOL. I'm not going to spend that much money on something as fessible as a damn sweater. If you're trying to make your mark in the fashion world, come out with a sense of fashion that will be markable for those everyday people like me and you. Like I said before, no one want to look like they belong back in the 1920's all over again. We like the grown man/country boy look sometimes but not on a everyday look. We as African Americans need to reach out and help ourselves and our people some other way. We have to do better!!! *SMH*
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